SAP's marketing today is just talking about all the products SAP has in the hope that one of them might answer the customers questions. Instead listen to your customers and ask them what they want to solve. Co-innovate with them.
2. Current State of ERP
ERP is like the interstate highway system. Once it is put in place, it is not a big investment area anymore. Take risks to build the next big thing.
SAP should try to do transformative innovation. Not disruptive innovation.
Innovation should be part of a company's DNA, even when the company wants to successfully acquire innovative companies. A company needs innovators to understand and appreciate and accommodate other innovators.
4. Serving Middle Managers
He said that middle managers are under served by all enterprise applications.
He said that search is absolutely key for all applications in the enterprise going forward. No amount of canned reports or dashboards will meet the needs of managers seeking insight. So building a compelling search engine is key for all future applications.