Main Assignments of a clinical product manager in Castlight: First, they work with data science teams to identify and assess opportunities to influence member behavior and validate concepts against real-world healthcare workflows. For example, they will determine if Diabetes is an area where technology-based interventions can lead to better health and financial outcomes. Second, they work with epidemiologists to segment the population, define their healthcare journey, determine their motivation and define calls to action. Third, they work with product managers to define behavior change goals and interventions to implement the calls to action. Fourth, they work with content leads to write clinical content and review it for clinical accuracy. They will also work with user testing teams to define criteria for sensitivity testing. Finally, they will represent the product team in customer conversations before and after product sales. They will reach out to a larger community of physicians, contracted by the company, to seek specialized expertise when appropriate.
Skills and Development
Clinical product managers will go on to become general managers of products in a healthcare technology product company.