To Sell Is Human by Daniel Pink

In today's world information about any product or service is available to customers almost instantly. The role of traditional marketing and sales teams that tried to control the message is undergoing a sea change. In his book 'To Sell Is Human" Daniel Pink, talks about this change and how everyone in an organization is now a sales person, whether one recognizes it or now. Interesting book. I was very impressed with his earlier book, Drive, The Surprising truth about what motivates us. I used some of that insight while designing SAP Career OnDemand.

Daniel Pink says that selling is becoming less about solving a problem for customers with a product you have. Selling is increasingly becoming about identifying the customers problem and articulating it for them.