I recently started listening to the book GROW - How Ideals Power Growth and Profit at the World's Greatest Companies. The author Jim Stengel argues that companies that have a larger purpose than just increasing shareholder value grow three time faster than others. Some of the companies he discusses are performing not so well now-a-days. BlackBerry and HP are good examples of such companies. That makes me think that ideals also need to evolve with time. What a company stood for 30 years back may not be relevant today.
Like most marketing professionals, he believes that a business is all about its brand. Despite all those limitations, his insight into the value of brands and ideals is useful to listen too.
I think brand ideals matter for individuals too. Having a larger purpose for everything I do and having a certain reputation certainly helps me at work. Investing in building such an individual brand ideal and conveying that to others is worth the effort.
Like most marketing professionals, he believes that a business is all about its brand. Despite all those limitations, his insight into the value of brands and ideals is useful to listen too.
I think brand ideals matter for individuals too. Having a larger purpose for everything I do and having a certain reputation certainly helps me at work. Investing in building such an individual brand ideal and conveying that to others is worth the effort.
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