One of my jobs now-a-days at SAP is to build a community for SAP HCM product teams, marketing teams and sales teams with the specific purpose of rapidly and continuously enabling all colleagues with the product knowledge that is generated within the product teams and customer knowledge that is generated by our pursuit teams.
One of the account executives while talking to a Fortune 500 customer spoke very proudly about this rapid and peer-to-peer learning model. He made my day.
I watch and learn by looking at what my SuccessFactors colleagues have been doing to enable their field colleagues and solution consultants with knowledge about new releases and competition.
I also look for guidance from other practitioners and from analysts who have observed other practitioners. I recently referred to the book The Social Organization by Anthony J. Bradley, Mark P. McDonald. It comes highly rated.