Sharing Is To A Personal Brand What Marketing Is To A Product Brand

When you share a thought or resource online with the group of people who have chosen to follow you, you are building your brand. You don't have to start with a huge following. You can start sharing thoughts and resources as part of your daily routine. The effort required to share something online is so little, that you will derive the value of sharing, the moment you share. Think of it as a highlighting a sentence while reading a  book. You are just making a note of things that caught your attention. The only difference is that you are doing it publicly.

You can start sharing even if you do not have a large number of followers. People will discover you based on what you have to say and what you share.

Even if you are not sure about your personal brand initially, start sharing. Once you start sharing, the people who follow you will help you recognize how you are perceived and what you stand for.

If you do not share, you are like a product that no one knows about.