Thursday, December 22, 2011

Mobile Apps Are Not Just About Efficiency

Most enterprise mobiles apps I see today focus on efficiency. They are about logging your time quickly, applying for leave, approving a request etc. The value proposition seems to be about doing the mundane things you have to do, quickly and efficiently.

How about making the mobile apps actually bring new value for the user. Product managers need to focus there. If not most use cases will revolve around performing the same old, mostly useless tasks, fast. What is teh fun in that and why would anyone pay top dollar for such apps.
Related Posts Plugin for WordPress, Blogger...