Monday, August 08, 2011

A Product Is Also Defined By What It Does Not Do

A product is defined not only by what it does, but also by what it does not do. While discussing concepts with colleagues and customers, I use a simple technique. I ask them about the problems the product is not trying to solve. Then I ask them about the problem, the product should solve. It works much better than just trying to explain what the product is.

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