Managing Your Reputation Online Will Help You Succeed

Since we use our real names in most consumer and business applications today, it is possible for others to form an opinion about us based on what we say, what we do, and what we share. There are frameworks emerging to track this reputation based on observable and verifiable evidence. Whether you like it or not, people who work with you, who buy from you or hire you have access to this information. So it is important that you create and maintain a reputation.

Think of it as your credit score. Your banks know it and can determine your credit worthiness based on the score. So, you need to know what your score is, how to build it and how to improve it.  Similarly your employers and peers are verifying your information from multiple sources. You have a choice. You can actively create it, manage it and take advantage of it or leave it to chance. Saying that you are too busy for social media is naive and will hurt your success in the long run.

Social Media Help To Decide On An Apple Tree

My wife and I wanted to plant an apple tree in our backyard and decided to do some research on it. After the regular search and the taste tests, we decided that we wanted a Cameo apple tree. However, we were not satisfied with the decision and wanted to hear from some one who actually grows the Cameo apple tree. That is when we stumbled upon a set of videos from Cameo Apple growers in Washington state. After listening to farmers talk passionately about the apple they grow, we were convinced that we wanted the Cameo.

In a year or so, I'll let you know how apple farming at home worked out for me.

Facebook As A Social Media Tool For Non-Governmental Organizations

A few days back the president of an Indian non-governmental organization, that works for the welfare of women, approached me and asked me if I can create a web site for sharing their activities. The purpose of the web site, she said, is to share what they do with their members, attract young members and present a professional image to donors and the community.

After thinking about it for a while, I suggested that they should go for a facebook page rather than a web site and associated email. This will save them money, spare them the administration overhead and introduce them to social media marketing.

After creating the facebook page and training them on updating the page, I realized that other NGOs might benefit from what I did. So here are the details. Since there is no money involved, this can be done from any country and by anyone who has an internet connection. Since 500 million people know how to use facebook, your users and admins will require little or no training.

1. I created a free email address for them using Gmail.
2. I used that email address to create a facebook account for the organization.
3. I created a facebook page and added the contact details and mission details.

It takes 30 minutes to do this and, I believe, is a good way to provide a Web 2.0 presence for non-governmental organizations who do not have a web presence.

Here is the page if you are interested in taking a look. http://www.facebook.com/pages/Kasturiba-Mathar-Sangham/129727327096178

Some useful things that any non-governmental organization can use a facebook page for.
1. They can put their contact and information there. Here is an example
http://www.facebook.com/pages/Kasturiba-Mathar-Sangham/129727327096178?sk=info
2. They can post regular updates on their activities. Here is an example
http://www.facebook.com/pages/Kasturiba-Mathar-Sangham/129727327096178?sk=wall
3. They can post photos of their events.
4. Once they login they can see the number of views on every post, right from the page.
5. They can have an idea about how fans they have and who their fans are.

If you have experience with using Facebook or other social media, tools for promoting non-profit organizations, please let me know your thoughts. I will appreciate it.

Business Apps Need Names And Faces. Not More Buttons and Text Fields

A few months back, I was interviewed by my company's magazine and I spoke to them about my thoughts on the mobile industry and how it is changing the world in profound ways. I am very sure that hardly anyone read  what I had to say. I rarely pick up the inhouse company magazine and read it. However, when the magazine was published, I went and picked up a copy and turned the pages to look for the article and my picture in the article.

If you think this is odd, I have another story for you. About 19 years back I won a product design award from the LG Group of Korea and they invited me over to Seoul for the award ceremony. A local Korean magazine interviewed me and put my picture on page 75 of the magazine. I have no idea what they wrote because I do not know Korean. But I still have a copy of that magazine with me at home.

This is human nature. We like to see our names and pictures on print or online. We also like to see the names and pictures of people around us and find out what they are up to. This human behavior is exploited successfully by local newspapers such as the Daily Record published out of Dunn, North Carolina. I read, in the book Made to Stick, about the strategy of the publisher of Dunn Daily Record. He insists on having enough names and photographs of local people published in the paper everyday to ensure that people buy the paper and read about themselves and people they know. The circulation of The daily Record is 110% in Dunn. In fact, the publisher argues that if he prints the entire town's telephone directory in the paper, everyone in town will buy and read the paper to ensure that their name and number is printed right.

This was an Aha! moment for my enterprise-software-designer-brain.  I understood why everyone I interviewed in the past two years asks me for a facebook-like interface for their, otherwise mundane, applications. If their names and faces are in the page, they will go there, even if the information on the page is as boring as a telephone directory listing.

I suspect that putting names and faces in every possible, and appropriate, context is an effective way to put collaboration at the core of enterprise business applications and encourage participation. What do you think?  Let me know.

Social Media and Paso Robles Wine Country Visit

My family and I spent a couple of days, visiting the city of El Paso de Robles in central California. This area is home for many fine California red wine producers and casual restaurants. We decided to avoid the formal travel guides and the official web sites and take a risk based on the recommendations of just one traveller in his Yelp post. We visted the vineyards he wrote about, sampled the wine and bought some bottles.

View of the Eberle vineyard from the winery.

In the first vineyard we visited, as the reviewer wrote in Yelp, the tasting room staff were very courteous and helpful. We even got a private tour of the cave, a 16000 square feet cellar underground where they store their wine barrels without expensive air conditioning.  In another small vineyard the owner opened a few bottles for us, minutes before he was joined by his family members for dinner, even though his tasting room was not open for the day.

I think relying on social media paid off for us and benefited those businesses. The owners of the vineyards were very social media savvy and said that they promote their products via Facebook and twitter. But they were not sure about the percentage of sales they got from such social media efforts.

Dinner was at Basil Thai. Yes. We researched the restaurant in Urbanspoon for reviews by actual people who ate there, before we went there.

A People Centric Approach To Data Security

Josh Bernoff in his book Empowered talks about how Web 2.0 tools make us think about security differently. He says that IT administrators are used to securing the network of the organization. They did not allow anyone without the right authorizations to access the network and did not let people in the organization access suspicious software or content outside the network.

With the advent of Web 2.0 tools and the subsequent adoption of Web 2.0 tools by businesses, IT leaders suddenly realize that a significant portion of  software usage and information exchange between employees and customers  is happening outside of what was traditionally considered the network of the organization.

For example, a customer service person may be directly interacting with a customer in twitter or in a discussion forum outside the network of the company. Two employees working from home may be using a web conferencing software hosted outside the network of the company and may be using hosted tools such as Box.Net or Evernote to exchange files.

In such situations, says Josh, focusing on the people in an organization and educating them about data security is the best approach to securing your organization's intellectual property and reputation. Locking down your organizations network is not only ineffective, but also not feasible.

What Is An Enterprise Software Company Saying When It Announces A Freemium Product?

I read today that Salesforce.com has announced a freemium version of its microblogging application Chatter.

Freemium is not new for software. Microsoft did this by bundling free Microsoft Works with new PCs. MS Works gave everyone a taste of  word processing, spreadsheets and database software in the 1980s. Macromedia did this when they gave away a limited version of Authorware free with every Creative Multimedia kit. So did hundreds of other personal productivity application vendors.

But freemium is relatively new in the enterprise software market. This is because end users never had a say in enterprise software purchase decisions. Enterprise software is never sold directly to end users. So Enterprise software vendors did not have to worry about usability of the software or the value the software provided to end-users as much as consumer application software developers did.  Enterprise software providers just had to convince the CEO, CFO or CIO. Companies then purchased the software and  rolled it out to all end users. Users were trained or forced to use the software whether they were happy about it or not.

All this changed with the advent of Web 2.0 tools. User participation is the main ingredient for success of Web 2.0 tools. Adoption needs participation and users will not participate if the usability is anything less than consumer-web-quality.

So when an enterprise software company opens up its product directly to the end user by announcing a freemium model, the company may be telling the world that it is confident about the usability of its product and the value its product brings to the end user. On the other hand, if an enterprise software company is against the freemium model, it might be because the company is not confident about the usability, acceptance and adoption of the product by end users and the value the product provides for end users.

I believe that this announcement by Salesforce.com may be a major turning point in the history of enterprise software. This may be a signal that the enterprise software providers have recognized the growing influence of end users.

Image Credit : http://josefemenias.infopista.com/

The Long Tail Of Ice Creams and Social Media Marketing

Chris Anderson in his book, The Long Tail talks about why the future is about selling less of more. He says that there will be a product, even if the market size is minuscule. This is made possible by the advent of social media. I experienced this recently while shopping for ice cream shopping. I had heard about an ice cream place called Nirvanaah from @Chirag_Mehta.

Nirvanaah sells exotic flavors of ice creams. You would think that with 31 choices Baskin Robbins would meet all your ice cream needs. No it does not. At Nirvanaah, there are flavors such as Paan, Seetaphal and so on. Many of these flavors make sense only to those who know the ingredients before.

The Paan flavored ice cream for example is made out of betel leaves, a leaf that is chewed by Indians after a meal to help with digestion. Some spike it with tobacco and other ingredients. I took a tub of icecream for a dinner party and it was a big hit with friends and neighbors.

Social media is a main reason why long tail products will survive. Nirvanaah does not have to invest in marketing heavily. I am blogging about this. My neighbors asked me to post the location info in our neighborhood community wiki, which I did. I also posted it in myeatingplaces wiki where a few friends and I share details of our favorite eating places with each other. Nirvanaah also have a facebook page where 11 people like them. The traditional word-of-mouth marketing is now-a-days amplified manyfold, by social media .



Here is the address if you are in the San Francisco bay area and want to try it.
1038 E El Camino Real
Sunnyvale, CA 94087
(408) 331-1788 http://www.nirvanaah.com/

Now-A-Days, We Live In Isolation and Socialize At Work

Decades ago during the advent of the industrial age, we lived in close quarters and socialized with people in our community. We were forced to, because we had to walk out to buy things, do the laundry, get the kids, have a coffee, shop etc.

At work, we did our part in the assembly line, did not talk to anyone much during work hours and went home. Our bosses kept an eye on us to ensure that we did not engage in unnecessary chatter.

Now-a-days, we live in isolation in assembly line houses, drive straight out of our garages. We have scheduled time everday with family members. We politely nod at our neighbours because we forget their names. 

At work, we collaborate with others to satisfy our need to socialize. We demand open offices, arrange off-sites to get to know each other, have workshops to generate ideas, go for community service together, set up war rooms to deliver products faster, spend days together at conferences, hours together at airports and planes and call each other to handle exceptions.

Are you still not convinced that people and collaboration should be at the core of business software?

People I Follow To Keep Up With The Bleeding Edge Of Enterprise Collaboration

Josh Bernoff @JBernoff
Why: Josh always gives examples and talks about real world examples, and even mentions the failure of his earlier case studies. He co-authored two of the seminal books. Groundswell and Empowered. Josh also has deep insight into mobile strategy for businesses. He believes that all employee needs to be empowered with Web 2.0 technologies as well. Not just select customer facing folks.

Andrew McAfee @amcafee
Why? He coined the term Enterprise 2.0. Although some thought leaders have stopped using the word Enterprise 2.0.

Jeremiah Oywang @jowyang
Why? He is a doer. He shares his learnings at customer meetings like a fire hose and has a blog on web strategy where he posts his thoughts routinely. I subscribe to his blog. Not every post is useful for people focused on enterprise collaboration. But most are.

Charlene Li @charleneli
Why? She coauthored Groundswell and authored Open Leadership. Charlene does not share via blog and twitter as much as Jeremiah. May be because she is busy building a business.

Am I missing someone obvious. Any more suggestions?

I did not include the magazines and organizations I follow.

Like Exercise In Daily Life, Collaboration Tools Should Be Embedded Into the Work Day

The Enterprise 2.0 conference is going on in San Jose and twitter is thick with talk about collaboration. I read about and saw the demos of several very well done collaboration tools that enable people-to-people conversation and document centric collaboration. Many of them claim to have one or more integration points with other business tools. This is very good and I am sure they worked hard to design and build these tools.

But this seems like how we treat exercise in our life. We are very busy with our work and life. So much so that our cholesterol and blood sugar levels have affected out ability to work. Our doctor advises us to exercise for 30 minutes a day. So we drive to the closest 24 hour fitness center, use the escalator to get to our tread mill fast and spend 30 minutes on the tread mill.  Some day we miss it or are too tired to do it, because we treat it like one more necessary evil.


We clearly know that there is something wrong with the picture above. Many communities and workplaces in the world such as my office are encouraging people to take the stairs, and build exercise into the fabric of their daily life.

Let me compare collaboration with exercise. As i pointed out in a previous post, collaboration had become the main framework of how we work today. Collaboration is not a necessary evil. It is not just what the Facebook generation does. It is how people from all generations get work done today.

Collaboration tools should enable people to embrace this fundamental shift in the work place. Collaboration tools should be embedded in the fabric of every day work.  The next generation systems must start with people-to-people collaboration tools and build business apps around them. The approach should not be to build stand-alone collaboration tools and boast about one or more integration points.

There are Four Types of Social Communication and Collaboration Products - Gartner

We tend to club all products that enable people to work together into one category called Collaboration.

I believe that products that enable people to people conversation serve a different purpose compare to products that enable document centric collaboration. I recently compared Yammer with Jive to explain my experience with tools that serve different purposes.

Gartner puts Social Communication and Collaboration into four categories

(1) Social networking —social profile management products, such as MySpace, Facebook, LinkedIn and Friendster as well as social networking analysis (SNA) technologies that employ algorithms to understand and utilize human relationships for the discovery of people and expertise.
(2) Social collaboration —technologies, such as wikis, blogs, instant messaging, collaborative office, and crowdsourcing.
(3) Social publishing —technologies that assist communities in pooling individual content into a usable and community accessible content repository such as YouTube and flickr.
 (4) Social feedback - gaining feedback and opinion from the community on specific items as witnessed on YouTube, flickr, Digg, Del.icio.us, and Amazon.

Gartner predicts that by 2016, social technologies will be integrated with most business applications. This suggests that current collaboration products are not blended into business applications. I believe this will happen sooner then 2016.

Click here to read the other strategic technologies for 2011

List of SAP Employee Personal Blogs

Chirag Mehta - Office of the CTO - On Cloud Computing
Timo Elliot - Business Objects - On BI Questions and Web 2.0
Enric Gili Fort - OnDemand Solution Management. Contributes to Blog Context Response
Jonathan Becher - CMO, EVP Marketing - Manage By Walking Around - Aligning Execution with Strategy
Ted Sapountzis - Social Media Marketing - Leadership and Social Media
Marilyn Pratt - Community Manager - Celebrating Innovation Community and Purpose http://greenshow.me/
Craig Cmehil - Community and Technology Evangelist- A Different View Before The Weekend 
Gavin Heaton - Director of Social Media Where branding and storytelling meet.
Gavin Heaton - Director of Social Media Communications in the age of social media
Moya Watson - Personal Blog
Richard Barrett - Financials Marketing CFOKnowledge Resources and perspectives for the CFO
Natascha Thomson - Social Media Audience Marketing - Social media B2B marketing
Matthias Steiner -  Development Architect - Day In the Life of an SAP Architect
Michael Brenner - Online Marketing and Social Media - Latest trends in demand generation and social media 
Srinivas Reddy  Personal Blog
Brian Rice - An Inside Look At Consumer Marketing And Trends
Brian Ellefritz - Marketing  - Social Media Marketing
Norman Marks - Governanance Risk Management And Internal Audit
Xiang Xu  Cloud Computing and Web 2.0

If you know of other work related blogs of SAP Employees (I am sure there are many) please add a comment or email me and I'll add them here. If your blog is listed here and you would like to suggest an edit, please email me.

Promote The Blogs of Your Employees On Your Recruiting Web Site

In the book Empowered by Josh Bernoff, the author talks about how the marketing funnel we all learned about in Marketing 101 has changed. People used to become aware of your company via your messages, consider your products and a few buy your products.

The new marketing funnel from the book "Empowered by Josh Bernoff"

But things have changed. Josh says that Mass Influencers among your customers are broad casting information about your products. Increasingly, new customers are listening to the voice of influencers who have already bought your product and not the listening to the your messages you spent millions to broadcast.

This suggest that sales is no longer the end point. You have to continue to delight your customers so that they broadcast your praises. You also have to empower your customers to broadcast their messages by enabling them with appropriate content and tools.

Most of what I said above is not news to anyone who understands the basics of Web 2.0.

How does this apply to recruiting people?
However I see the same situation applying to recruitment as well. Increasingly, new recruits have access to the voices of your employees and ex-employees via dedicated sites such as Glassdoor.com and LinkedIn. They also can quickly access the personal blogs of employees within the company. By following a company on LinkedIn, they get a remarkably accurate view of turnover in the company.

For example, if you want to know what is going on in the BusinessObjects division of SAP, you will get an accurate, timely and straight-from-the-hip information from Timo Elliot's blog. If you want to know what SAP is doing in the Web 2.0 area, you will get an accurate and indepth view from SAP Web 2.0 Blog run by Timo. In fact even SAP employees go there to get up-to-date information. Timo's content is a combination of original material he puts together and SAP official marketing messages he curates.

People executives, with some rare exceptions, think that their recruitment messages on their web sites are the only ones heard by potential recruits. Most recruitment web site content and messages are written by, let's face it, recruiters.

Here is what I suggest.
Why not list the top influencers who work for your company along with links to their blogs in the company's recruitment web site. Give them an incentive to share their personal blog there. List them by their area of work and encourage potential hires to visit the blogs and read them. Don't try stunts like ghost written blogs of executives. It takes 5 seconds to tell that a blog is not genuine. Do even think about hiring a traditional PR person to write a 'personal' blog. In fact if a blog is completely error free, I get suspicious.

How do I know who the top influences in my company are?
Most people who write about their work would have listed their blogs in their LinkedIn profile. Put some one on the job to collect these profiles and analyse them. If you are planning to hire a lot of engineers next year, reach out to your engineering bloggers. If you are planning to hire in Japan, find out if any of your Japanese colleagues blog.

So, Do I need to install a blogging software and hire a VP of Social Media?
No. you dont have to do that. You can do this without any IT investment. Don't force an tool chosen internal IT on your employee bloggers. Bloggers are using what they are using for a reason. You are going to them because they are the influencers while your recruiters are not. So, let your influencers make their technology choice.

By the way, you may want to keep such influencers from leaving your company. I guess you already knew that.

How a customer uses HR Data to predict who will stay with the company

I visited a utilities customer yesterday. They are very concerned about the fact that more than 40 percent of their employees are becoming eligible to retire in the next two years. I asked them what they are doing about it. Among other things they shared some interesting insight.

They have information about the person's age, the age of an employee's dependents, their pension balance, the retirement saving balance and vacation balance. From this data they said that the are able to predict with remarkable accuracy, the year in which a person retires.

They did not talk much about similar data for their younger population. So I pointed out a few research findings to them.

• A younger employee who has signed up for a retirement plan, such as the 401K plan in the US, indicates a willingness to stay longer with the company. If you are a manager, encouraging your team members to signup for 401K may make them more likely to stay.
• Cognizant Technologies found out that an employee who blogs about his work inside or outside the company is more engaged, satisfied and hence is likely to stay longer with the company. Encourage your employees to blog about their work and expertise.
• An employee who is connected with more colleagues and collaborates with many people is more likely to stay with the company for a longer time. Research shows that people who collaborate also make more money than those who do not. Encourage your employees to develop weak connections outside the team. Track them using enterprise social networking software if you can.
• Google found out that talent employees quickly become unhappy if under-utilized. An employee who is involved in multiple activities within the company keeps herself busy and hence is less likely to feel under- utilized. You may need a tool to track people's activities. If there is no specialized tool, employees can at least provide simple short updates in your current collaboration tool. Such information, if  included in your employee performance management system, will give empirical evidence of activities or the lack of it. You should not wait until the annual performance review to find this out. It may be too late.

There is an interesting article in HBR on Talent Analytics if you are interested.

Empowered by Josh Bernoff of Forrester Research

I received my copies of Empowered by Josh Bernoff  yesterday and browsed through it. Empowered talks about how to prepare your employees to respond to and work with a empowered customers. It also revisits some case studies covered in the first book Groundswell and gives an update on how Enterprise 2.0 efforts are working in companies such as BestBuy.

If you are designing, implementing or considering a purchase of Enterprise 2.0 tools, this is a good book to read. A useful book for business unit leaders, people leaders and managers.

Enterprise 2.0 tools help make work more meaningful

If you are designing, developing, marketing or selling Enterprise 2.0 tools, you should be very proud of what you do. You are helping people find meaning at work. Making a difference in other people's lives used to be the privilege of kings, rich philanthropists and corporate titans. It also used to be something that people did outside their work. They worked during the week to make money, they pursued their passions on weekends and focused on doing good after they retired. Today’s workers not only want to make a difference in the world, they want their every day work to make a difference to people right from day one.

They have help. Using Enterprise 2.0 tools they can and are making a difference at work and in other people's lives much earlier than the previous generations. The current macro economic conditions, of abundance, outsourcing and automation are actually nudging them to be a creative class that is passionate about what it does, rather than be a cog in the wheel. In fact this generation has no other choice but to be passionate, creative, entrepreneurial, collaborative and community oriented. Enterprise 2.0 tools are enabling this generation pursue their passion and find meaning at work.

I hope this knowledge makes your work of creating and marketing Enterprise 2.0 tools a bit more meaningful.

If you are interested in reading more about the changing nature of work, "A Whole New Brain" by Daniel Pink is a good read.

Collaboration should be at the core of today’s work tools. Not at the periphery.

The world is moving from a knowledge economy to a conceptual economy. In the knowledge economy we stored information in paper and digital formats, made the information accessible to certain people, let them modify the information and send that information for modification or consumption by the next person. We built computer systems and processes to make this as efficient as possible. We did this because at that time, creation, storage and access to information was a privilege that was available to a few selected people who had to earn the right or pay the price to do it.

Businesses strived to enable the structured creation, modification and movement of information. They started with paper, moved to computers and then to the network.

With efficiency and productivity enabled by technology, the right to create, access, share and modify information, has become cheap and abundant. Suddenly professionals who earned the right to use information and charged a premium to apply information to problem solving are losing their advantage and, in some cases, their livelihood.

You doctor is a good example. A general physician’s job was to look at your symptoms and apply structured knowledge, which he acquired in college 15 years back, to diagnose the problem. Today, a patient has access to the same information the doctor has. Patients are researching their conditions and are armed with considerable amount of information when they go to a doctor. Moreover, a group of patients with the same medical conditions talking to each other are able to help each other much more than the doctor can help them. This group is more knowledgeable about the medical conditions, the symptoms and current advances in research than the doctor. This has changed the nature of a doctor’s job.

At Stanford Hospital in Palo Alto for example, my doctor keeps in touch with me via email and an online collaboration workspace. He does not spend a whole lot of time with information sharing when I meet him in person. Instead, when I go for my checkups, he uses the time to ask me about how I am doing and points me to websites where I can find information about the things I need to know and community sites where I can mingle with people like me. For example there is a community for nutrition information for South Asians. I value this advice from my doctor a lot and of course pay a fee for his guidance and empathy, much more than what I pay for a diagnosis.

Person-to-person interaction, knowledge creation, sharing, modification and frequent information exchange has become the norm of every day work. Business software needs to play and important role in enabling information workers adapt and embrace this new reality.


This requires collaboration and communities to be at the core of the tools that we design and build for today’s workers. Hence when we design business software we need to put people-to-people interaction, sharing, modification and information curation at the center of our tools. In other words collaboration and communities should be at the core of business tools. Not at the periphery.

Performance Preview Instead of Performance Review

Prof. Samuel Culbert of the UCLA Anderson business school has written a book called "Get Rid Of The Performance Review". I read his recent article on the subject where he argues that the performance review process is ineffective because, the manager who delivers the review has no opportunity to influence the behavior of the employee and the employee has no reason to trust the manager.

He argues that instead of having a performance review at the end of the year, companies should have a performance preview in the beginning of the year where the manager, the employee and other colleagues have a meaningful discussion about a person's goals and talk about how the person can go about accomplishing those goals.

This approach makes a lot of sense to me and many of my colleagues. I plan to incorporate this concept into the software products I design.

A Person Contributing To Social Media is a Like a Ship Sending Out Beacons

If you are wondering if it is worth your time participating in social media sites within your company or outside your company, think about this this way. You are good at something. Your manager knows it. Your colleagues know it. Your friends know it. Your recruiter knows it. However, your managers, friends, colleagues and recruiter may not always have the right opportunity for you.

So you need to send out periodic messages to the world, beyond your geographic and organizational limits, about what you are capable of, what you are good at, what you have accomplished, the things you like to do, the things that you are doing, the people you know, the books you read, the people you met and so on.

In the book, The Power of Pull the authors compare social media participation to a ship in the middle of sea, sending out beacons periodically in all directions because it wants something. The ship may want some parts, may want to exchange something with other ships, may want to offier something, may want to let other ships know its location and so on. The key words here are periodic and freequency. It is not enough if you make a lot of noise in one event or to the same few people. It is necessary that you make this a habit and make yourself findable.