Sunday, November 09, 2014

Number of Views. Not Number of Assets

A few days back David Ludlow, the head of cloud solutions marketing at SAP and I were looking at the content for a particular product area in our Jam group. I noticed David looking at the number of times a solution marketing asset has been viewed rather than focusing on the number of assets produced for a topic. He is right. It is better to have a few assets that are very valuable than having numerous assets that are not used much. A collaboration tool such as SAP Jam can help you with that. SAP Jam has changed that way we measure value in the team. Before the days of SAP we used to measure the value we create based on the number of assets produced and word of mouth feedback. We now measure value based on evidence provided by Jam.

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