As an entrepreneur, product designer and product manager for people management and predictive analytics software, I have seen a number of problems related to creating useful products, and getting things done. I decided to keep track of some common scenarios. All views are mine. Not my employers'.
Wednesday, July 03, 2013
How Consumer Products Designers Use Personas
I have learned a bit on using personas from consumer product designers. In a Wall Street Journal article today I saw an interesting example of using personas to understand the behavior of consumers and depicting them via illustration to describe those personas quickly and efficiently. You can read the article here.
The personas below are women using household cleaning products and their style of using them. The illustrator is Asaf Hanuka, the renowned illustrator.