The End Of Men and The Rise Of Women, by Hanna Rosin If you are in the human capital management business, I highly recommend this book.
After a couple of weeks of mulling over what this means for the human capital management business, and talking to a few female colleagues, I came to the conclusion that women are going to make up a majority of the white collar workforce by 2020. Technological advances and social changes have made women less dependent on a man. This is going to lead to several single mother households. At the same time fertility in the US in coming back. Parents are getting old and typically women act as care givers for parents and in-laws. This means that women are going to be running our businesses, taking care of children and caring for elders, all at the same time.
The least we in the enterprise software business can do is to make tools that help such women get their job done with as minimum fuss as possible, even when they are away from their desks, so that they can get on with more important things in life. Our business success might depend on it.