While creating the HCM Exchange community using SuccessFactors Jam as the tool, I wrote a few messages to my colleagues to share with them my thoughts on a community and how I perceive their product or solution pages. This is one such mail. There was positive response for this approach from one colleague. Once he created his product page, others followed.
Your Product Page Is Your Store Front
I see the solution owner as the keeper of the product page. It is a bit like the store front of your product. You can make announcements, post key enablement assets such as presentations and demos and engage in conversions with field colleagues. The more easy it is to do business with you and the more knowledgeable the field is about your product, the better your product will sell.
Your product page can work for you while you focus on
more important things
Your Product Page Is Your Store Front
I see the solution owner as the keeper of the product page. It is a bit like the store front of your product. You can make announcements, post key enablement assets such as presentations and demos and engage in conversions with field colleagues. The more easy it is to do business with you and the more knowledgeable the field is about your product, the better your product will sell.
Image from: http://www.daniel-letson.com/concept.html |
A well maintained product page can help you be a lot more
productive. You will know where your things are. Your colleagues will know
where your product assets are and your internal customers will know where the
product assets are. You will be doing more meaningful work and answering less
emails about assets. Since we can track consumption of every asset by every
internal customer, you will have unimaginable insight into how your work is
being received by the field and be able to do something about it.
I also realized that some of us are busy travelling and
supporting sales pursuits. So I created skeleton product pages for all the
products. I posted some content where I can, so that it is not empty. You can
modify it to suit your taste and needs. If you need ideas and help see
what others have done.
Here are your product pages…I hope it brings out the inner
entrepreneur in you…
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