Monday, October 03, 2011

We make what customer want to buy

The co-innovation process we follow for the design and development of Career OnDemand enables us to make what customers want to buy. We create elaborate prototypes that reflect our hypothesis and show it to customers. If no customer shows interest, we just do not make it. We are working with tens of customers who already love what we have designed for them. We don't plan to sell. We plan to make things so incredibly useful, that customers will want to have it. We may not get everything right. But we are pretty sure our approach is right on. It is working very well so far.

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