Saturday, October 22, 2011
Product Management and Product Design Are Converging
In the recent years product design and product management are converging into a single role. By product design I am mean how a product works, not just how it looks and feels. Gone are the days where a product manager's job was only to be the voice of the market. Voice of the market still matters a lot. But producing and presenting a design that is validated by users and the market should be the goal of product managers who want to be successful today and in the future.