Monday, October 24, 2011

Numbers Driven Recruitment Marketing Is Where We Are Heading Says Doug Berg

At the recruitment innovation summit today, Doug Berg of Jobs2Web said that companies have an opportunity to make small investments in recruitment marketing and track the results within hours and alter their marketing spending decisions. UPS, one of the customers of Jobs2Web agreed and told the audience that this approach worked well for them.

If employers target their candidates better, based on the knowledge about what is working, it not only reduces their cost of hiring but also improves the candidate experience. I think that makes a lot of sense.

More importantly, the Jobs2Web engine co-exists with a company's current applicant tracking system and a candidate relationship management system.

Here is Doug Berg talking about his product.

Here are his presentations on the concept.


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