Monday, October 24, 2011

Making Your Career Website Mobile Friendly Is A Better Investment Than Creating a Mobile Career App

At the recruitment innovation summit at the Facebook offices today, I got to listen to the UPS talent acquisition team. They shared some incredible numbers about their recruiting success hiring tens of thousands of hourly workers. They said that they decided to invest in mobile enabling their career web site rather than creating a mobile app. More than 600 hires came via their mobile site.

The experience was shared by Matthew Lavery, the managing director of talent acquisition and corporate workforce planning. Michael L. Vangel from tmp.worldwide was the partner who helped UPS with their social media and mobile strategy and execution. They claimed that the investment in mobile enabling a career website paid them back in four months.

They polled the 200 people in the audience and only three said that they have mobile friendly career websites.

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