I recently listened to Will Staney, the Talent Acquisition Web Stategy Manager at VMware talk about effective user of social media for talent acquisition. He bought up a key point that many other talent acquisition folks in the audience agreed with. Will said that automating social media is not going to help. He said that people can recognize a person from an automated message very easily.
He also brought up an important point about posting jobs of Twitter. He does not post all VMware jobs on twitter. He posts selectively. His ratio for automated tweets : human tweets is 1:7.
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