He was puzzled but learned an important lesson. Efficiency is not everything. Some times you have to slow things down, let people stumble into each other, create an opportunity for them to connect, have a conversation, exchange ideas and thoughts and enjoy being part of a community.
We followed some of these principles while designing Career OnDemand. Early on, @enricgili and I realized that we are not building a personal productivity tool for individuals. We were not automating a process that is inefficient. Instead we are building a tool to enable people connect with each other and have a conversation about the things that matter to them at work.