Monday, May 30, 2011

A Design Decision To Subvert Organizational Hierarchy

Recently, I was discussing the text formatting features we need to build in Career OnDemand with @enricgili and @mittweg. I recollected what I learned about the power of hyperlinks from the Cluetrain manifesto.

Hyperlinks create value by pointing to useful things. Hyperlinks do not follow organizational hierarchy. Hyperlinks don't ask for permission to point to something. Hyperlinks are not 'manageable'. Hyperlinked organizations are closer to the marker, act faster and acquire valuable survival skills of learning to swerve.

The decision was easy. Career OnDemand is going to have many features that enable creation of hyperlinks. The sinister plan to subvert authority and make organizations nimble, is on. 
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