Sunday, April 10, 2011

Description of Design Thinking

The authors of the book, The Dragonfly Effect, provide a very clear description of what design thinking is.

Design thinking is a way to create things that are better for people who ultimately use them. Design thinking encourages a human-centric orientation, hypothesis testing and frequent rapid prototyping, in collaboration with the people who are affected by the resulting work.

The definition is based on the book, Change By Design, by Tim Brown
If the description interests you, you may like Tim Brown's talk on TED
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