Saturday, April 23, 2011

The Cluetrain Manifesto

I am reading the cluetrain manifesto second edition released on its 10th anniversary. The main message, which I have posted below, is very relevant even today for everyone in the enterprise software ecosystem.

The Message
Intranets are enabling your best people to hyperlink themselves together, outside the org chart. They're incredibly productive and innovative. They're telling one another the truth, in very human voices.

There is a new conversation between and among your market and your workers. It's making them smarter and it's enabling them to discover their human voices. You have two choices. You can continue to lock yourself behind facile corporate words and happy talk brochures. Or you can join the conversation.
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