Research of mobile usage suggests that people under 35 prefer using native mobile phones to get their personal things done. The research found that Mobile apps are already the dominant medium for access to internet radio maps, social networks, navigation and games.
My conclusion based on my research and personal discussions with tens of millennial students and young professionals is that they have a strong preference for using native apps from mobile devices and tablets. They consider browsers as tools used by an older generation.
Based on my conversation with a utilities customers, I found out that native mobile apps are also a big hit with blue collar workers, not just knowledge workers who do cognitive work.
This is another reason why every business applications designer might want to
think-mobile-first for product design.
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