Performance Preview Instead of Performance Review

Prof. Samuel Culbert of the UCLA Anderson business school has written a book called "Get Rid Of The Performance Review". I read his recent article on the subject where he argues that the performance review process is ineffective because, the manager who delivers the review has no opportunity to influence the behavior of the employee and the employee has no reason to trust the manager.

He argues that instead of having a performance review at the end of the year, companies should have a performance preview in the beginning of the year where the manager, the employee and other colleagues have a meaningful discussion about a person's goals and talk about how the person can go about accomplishing those goals.

This approach makes a lot of sense to me and many of my colleagues. I plan to incorporate this concept into the software products I design.