Wednesday, May 05, 2010

You can make a big change by Nudging people in the right direction

I am listening to the audio book Nudge. It talks about how designers of policy, products and services can do small, simple things to make a big difference in the lives of people. For example, you can design a form, frame a question, design a layout or design a sequence to significantly alter behavior in people.

The book talks applying choice architecture to influence people's lives. Software product designers have a lot to learn from this book. I am applying some of these concepts in the people management system I am designing at work.

Nudge: Improving Decisions About Health, Wealth, and Happiness

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