Rework by the founders of 37Signals

I am reading and enjoying the book "Rework" by the founders of 37Signals.

The book is meant to be a collection of, mostly iconoclastic, ideas for anyone who wants to start a business. For example, the authors suggest the following.

• Learning from mistakes is overrated. 
• Planning is guessing and hence unnecessary. 
• Fire the workaholics. 

You get the idea. I don't see this as a book for people who want to start a business. The business success of the authors is a symptom of power returning gradually to individuals and small group of people, passionate about their ideals. The book gives me hope that the mediocre products created and encouraged by the industrial era might be on the decline.