Five eras in Social Media by Jeremiah Owyang

Jeremiah Owyang talks about the five eras in Social Media. We are at the end of era 1 and in the beginning of Era 2.

1. Era of social relationship

Building network 

2. Era of social functionality

Applications on social networking platforms

3. Era of Social colonization

Take your followers and connections everywhere you go. 

4. Era of social context

Individuals will expose personal information in exchange for benefits from companies.

5. Era of social commerce

Communities will decide what products should be built. Social buying and social product designing,