We all know that LinkedIn is very useful for recruiters to find talent. LinkedIn can also be of help when you research customers and partners. For example, before I talk to customers about the SAP SuccessFactors solutions, I spend the time learning about their landscape. For example if I search for "SAP PI" and "Customer Name" in LinkedIn, I get a fairly good idea of their SAP PI expertise. I also search for other integration technology names to find out if they use other technologies. For example "BizTalk" and "Customer Name" gives me a pretty good idea about their usage of such technologies. If I need to understand the version of software they are in I search for "EhP5" and "Customer Name". Such quick searches sometimes save me several days of work and multiple email communications.
When I talk to customers, I openly tell them that I did this search and found out that they have expertise in these areas. Customers appreciate the fact I did my homework and add more insight. If I am wrong they correct me and provide additional information. It makes the conversation center around my customer's problems rather than the products my company wants to sell. It works. Give it a try.
This is a result based on a quick search I did about SAP customer and partner Infosys.
When I talk to customers, I openly tell them that I did this search and found out that they have expertise in these areas. Customers appreciate the fact I did my homework and add more insight. If I am wrong they correct me and provide additional information. It makes the conversation center around my customer's problems rather than the products my company wants to sell. It works. Give it a try.
This is a result based on a quick search I did about SAP customer and partner Infosys.
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