Talk About The Purpose Served Rather Than Talk About The Feature

My colleagues @enricgili and @esdediego watch me when I present a concept using a prototype to customers, analysts and partners. They give me valuable feedback sometimes. Once @enricgili mentioned that I should talk more about the purpose served by a feature rather than the feature itself. I found that input very valuable.

So instead of saying "The user clicked on the button to import data, I trained myself to say the person enriched her profile by importing information.