Co-Innovation Is Not Pre-Sales. It is Working With Customers and Listening To Make Things

Co-innovation is not about showing a product you already built to customers. Co-Innovation is presenting your hypothesis to customers and thought leaders, listening to their thoughts carefully, making something and then asking them to try it. This process is repeated until customers absolutely want to use the product or service you created.

Co-Innovation is the process of combining design thinking, agile product development and customer development. My colleagues in the Design Services Team at SAP, had these posters in their area. It sums up part of the process. I would add "Show it to someone" to the two phrases below.