I am very skeptical about gamification in enterprise software and deeply suspicious about the hype around it in my company and outside. I have been searching for a while for a good introduction to behavioral mechanics that engage people. I found this talk by Amy Jo Kim very useful for the kind of work I do. She has worked in areas where social media and game mechanics intersect.
Game mechanics change people's behavior
Games engage us in flow, unfolding challenges over time to the player
The 5 foundational elements of game mechanics are
Game mechanics change people's behavior
Games engage us in flow, unfolding challenges over time to the player
The 5 foundational elements of game mechanics are
- Collecting
- The power of completing a set
- Points
- Game points are points given by system
- Social points are given by other players. They drive collaboration.
- Redeemable points drive loyalty in those who care
- Leader boards drive player behavior such as competitive behavior
- Levels are short hand of points earned.
- Feedback
- Feedback accelerates drive to mastery.
- Feedback is fun
- Social Feedback is more powerful than system feedback
- Exchange
- Structured social interaction
- Explicit exchanges
- Adding a friend in facebook
- Implicit exchanges
- Are more powerful than explicit exchange
- Gift exchange
- Customization
- Character customization
- Customization engaged players and makes them stick
Social media trends influencing game mechanics
- Accessibility
- Social media is making games more accessible to more people
- Recombinant
- Syndicated
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